From The Baum Group Collection
on eSolutions...
Proactive Marketing


According to Marketing Mentor Ilise Benun, when you
introduce yourself to a new market it helps to try out
your approach on "practice prospects."

Practice prospects are companies that are not as big,
as promising or as desirable for your future business.

With your practice prospects, you are able to be more
assertive.

As you ask for their business, you work on the kinks
in your script; figure out exactly what you want to say,
what to emphasize, and what to highlight in your
presentation.

You may even enjoy this approach when your practice
prospects give you their business.

This proactive marketing approach has been known
to lower stress levels since you are marketing with
less panic, and more grace.

Learn more about proactive marketing -- here.

Related Resource
Self Promotion Online : Marketing Your Creative Services
Using Web Sites, E-Mail and Digital Portfolios
by Ilise Benun

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