From The Baum Group Collection
Carving Out a Cause : What Do You Stand For?
What do you stand for is a question that is being asked
by many these days. This question is being asked by
businesses and individuals alike.
Carving out a cause is what Carol Cone, CEO of Cone, Inc.
According to Ms. Cone "As cause marketing continues
to evolve, so too will the public’s expectations about how
companies address social issues. In the next century,
“What do you stand for?” will become one of the most
commonly asked questions by potential donors, employees,
investors and business partners before entering into
There is no turning back now. Cause Branding falls
at the intersection of corporate strategy and citizenship
and is fast becoming a “must do” practices for the 21st
So too it is with individuals who enter into personal
In an attempt to avoid any misunderstandings in building
a relationship -- "what do you stand for" and the proactive
question "who am I and why am I here" -- asked or not --.
becomes evident almost immediately.
Let us know your thoughts by posting your comments here.
We look forward to encouraging and supporting you on
your business and personal journey.
[This information is intended for your knowledge only.
You must seek prompt attention for any specific condition
Cause Branding in the 21st Century
by Carol Cone
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Listen To and Heed Your Inner Voice
by Dr. Rae Baum deals with knowing yourself and how
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Motivational News You Can Use eBook
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