From The Baum Group Collection
on eSolutions...
Carving Out a Cause : What Do You Stand For?

What do you stand for is a question that is being asked
by many these days.  This question is being asked by
businesses and individuals alike.

Carving out a cause is what Carol Cone, CEO of Cone, Inc.
does.

According to Ms. Cone "As cause marketing continues
to evolve, so too will the public’s expectations about how
companies address social issues.  In the next century,
“What do you stand for?” will become one of the most
commonly asked questions by potential donors, employees,
investors and business partners before entering into
any relationship.

There is no turning back now.  Cause Branding falls
at the intersection of corporate strategy and citizenship
and is fast becoming a “must do” practices for the 21st
century."

So too it is with individuals who enter into personal
relationships.

In an attempt to avoid any misunderstandings in building
a relationship -- "what do you stand for" and the proactive
question "who am I and why am I here" -- asked or not --.
becomes evident almost immediately.

Let us know your thoughts by posting your comments here.

We look forward to encouraging and supporting you on
your business and personal journey.

[This information is intended for your knowledge only.
You must seek prompt attention for any specific condition
and/or situation]

Related Resources
Cause Branding in the 21st Century
by Carol Cone

Deluxe Assistance : Change the Way You Look at Things
with Dr. Rae

Information Product : Who Am I and Why Am I Here?
with The Baum Group/Dr. Rae and Associates

Listen To and Heed Your Inner Voice
by Dr. Rae Baum deals with knowing yourself and how
to make the decisions that work.

Motivational News You Can Use eBook
by The Baum Group/Dr. Rae and Associates deals with
motivational tips that work for you.

Weekly TeleClasses
with Dr. Rae Baum deal with locating your stressors by
being mindful of your stress indicators and learning how
to release your stress reactions.

Preview of Next Week's Blog
Addiction : What's Yours?
--------

Ask Us : ...to help you with "your business and personal
journey." (Press Tell me more... for your Fall Discount)

Learn More : Information Products