Wednesday, March 03, 2010

NOW on Your Wireless Media Device
From The Baum Group Collection
on eSolutions...
Meet the Best ~ 28: David Meerman Scott

"Change is difficult at first; then change becomes natural,
normal and begins to open new learning opportunities for
you.  Embrace change to make a difference in your life.
The choice is yours."
  Your Weekly StressTip

What would your life be like if you had a personal mentor
to guide you on a daily, weekly and monthly basis -- on
information products of your choosing?

Certainly your life is worth investing in yourself.

Here is a mentor who has recently touched our lives and
we are pleased to share him with you in this entry of
Meet the Best.

Introducing with appreciation and gratitude this month's
"meet the best" mentor David Meerman Scott.

David Meerman Scott came into our lives when we wanted
to learn more about how-to use online social media in every
aspect of our life.

The New Rules of Marketing and PR is a book about new
approaches to reaching buyers online with less distress.

Here are few excerpts for your consideration...

"...learn more by emulating successful ideas from outside
your industry than by copying what your nearest competitor
is doing.  Remember, the best thing about new rules is that
your competitors don't know about them yet.
" [p. xxvii]

"The Web has opened a tremendous opportunity to reach
niche buyers directly with targeted messages that cost a
fraction of what big-budget advertising costs.
" [p. 6]

"...discuss[ed] throughout...the book:
  • Marketing is more than just advertising.
  • PR is for more than just a mainstream media audience.
  • You are what you publish.
  • People want authenticity, not spin.
  • People want participation, not propaganda.
  • Instead of causing one-way interruption, marketing is
       about delivering content as just the precise moment
       your audience needs it.  ...
    " [pp. 25-26]

    Read more >>>

    Preview of Next Blog
    Motivational News You Can Use ~ XXVIII