Wednesday, January 07, 2009

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From The Baum Group Collection
on eSolutions...
Meet the Best - 15

"Be willing to "let-go" of your actions, emotions
and thoughts that come from desire and fear."

[Your Weekly StressTip]

What would your life be like if you had a personal mentor to guide
you on a daily, weekly and monthly basis -- on information products
of your choosing?

Certainly your life is worth investing in yourself.

Here is a mentor who has continually touched our lives and we are pleased
to share him with you in this entry of Meet the Best.

Introducing with appreciation and gratitude this month's "meet the best"
mentor Seth Godin.

Seth Godin came into our lives many years ago when we wanted to learn
more about marketing.

Purple Cow : Transform Your Business by Being Remarkable, among the
books he has written, is a collection of "intuitive how-to ideas" for you
in today's economy.

"It is a manifesto for marketers who want to help create products that
are worth marketing in the first place."  [Book Description]

"The essence of the Purple Cow is that it must be remarkable.  ...This
book is about the why, the what, and the how of remarkable.'  [p. 2]

Something remarkable is worth taking about. Worth noticing.  ...New.
Interesting.  it's a Purple Cow.  [p. 3]

"The opposite of 'remarkable' is 'very good.'  ...Ideas that are remarkable
are much more likely to spread than ideas that aren't.  ...Are you making
very good stuff?  How fast can you stop?"  [p. 67]

Read more on "how-to" >>>

Preview of Next Blog
Motivational News You Can Use - XV

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