Taking Your Pulse is a new addition to eBusiness 2001-2009.
This is your opportunity to share your views.
Each week a "position statement" is going to be offered for your response.
Here is this week's "position statement" for your consideration and response...
"There are a thousand things you can do to improve the mechanics of
people spreading the word about you, your conference, your product,
your event, your service.You can create hashtags, provide kiosks, host
discussions, give out free postcards or hand out bumper stickers. There
are plenty of useful tactics available to you.
Mechanics are important, no doubt.
More important by far is creating a desire to share.. If people intend
to share, they'll find a way, the mechanics are just a convenience. But
if you don't go the extra mile and I end up not caring, all the tactics in
the world won't help." - Seth Godin