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From The Baum Group Collection
Meet the Best ~ 19
"Making connections for effective social networking online
and offline are both daunting and exhilarating experiences.
Everything you do and say must to be built on trust."
Your Weekly StressTip
Here is a mentor who has recently touched our lives and we are
pleased to share him with you in this entry of Meet the Best.
Introducing with appreciation and gratitude this month's "meet
the best" mentor Michael A. Stelzner.
Michael A. Stelzner came into our lives when we wanted to
learn more about Writing White Papers with less distress.
Writing White Papers: How To Capture Readers and
Keep Them Engaged, is a "how-to" guide for writing and
marketing using white papers in today's world.
Here are few excerpts for your consideration...
"Why White Papers Matter White Papers help people make
decisions. Those decisions range from closing a deal to picking
up the phone and initiating contact. White papers are also
commonly used to help justify a purchase decision. ...White
papers can be a very pervasive marketing tool. ..." [p. 5}
"Researching Research is an important process that can
significantly enhance the strength of your white paper and is
not as difficult as you might think. According to a comprehensive
study of the white paper writing process, most white paper writers
think research is relatively easy.
...http://www.whitepapersource.com/report" [p. 51]
"Why Generic Solutions Matter Finding solutions to challenges
is the main reason people seek white papers. Most...do present
solutions. However, many immediately...speak of their particular
product or service details.
An alternative approach is to perform an opening...with a generic,
high-level description. ..." [p. 98]
Read more >>>
Preview of Next Blog
Motivational News You Can Use ~ XIX