Sunday, June 07, 2009

Taking Your Pulse is a new addition to eBusiness 2001-2009.

This is your opportunity to share your views.

Each week a "position statement" is going to be offered for your response.

Here is this week's "position statement" for your consideration and response...

"You're boring.

Sorry, someone had to say it.

Your products are predictable. Your insights are recycled.
You don't bring surprise with you when you enter a room.

That's why people are ignoring you.

Which used to be fine, because you could just buy attention
for your brand or your company or your sales efforts. But
that half-price sale on attention is now over.

The only path left is to lean out of the edge and become
interesting, noteworthy and yes, remarkable."
- Seth Godin

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