Taking Your Pulse is a new addition to eBusiness 2001-2009.

This is your opportunity to share your views.

Each week a "position statement" is going to be offered for your response.

Here is this week's "position statement" for your consideration and response...

"Ruby slippers

If you could make one thing come true that would change
everything for your project, do you know what the one
thing would be?

One breakthrough client, one technical advance, one
testimonial? One achievable change in the world?

For Google, the one thing was a big thing, "we need to be
the place people come to search." But for many sites, many
companies, there isn't a thing. They can't articulate it. They
have no wish. If you have no wish, how can it possibly come
true?"- Seth Godin