Taking Your Pulse is a new addition to eBusiness 2001-2009.
This is your opportunity to share your views.
Each week a "position statement" is going to be offered for your response.
Here is this week's "position statement" for your consideration and response...
"Marketing tells a story that spreads.
Sales overcomes the natural resistance to say yes.
If you don't pay the salesforce (because you go direct, or you go free),
then who is going to do that for you? The only answer that occurs to
me is, "your users/fans/customers."
This means that a critical element of any strategy that ditches the sales-
force is to figure out how you will empower and encourage your customers
to take their place. Easier said than done." - Seth Godin